To say I wasn't overly impressed by the Apple Watch would be an understatement. To say I don't like the Apple Watch would be an overstatement. I get it, the Apple Watch is a huge evolutionary step forward, especially for a company known for making shrewd and cautious moves when it comes to entering new product categories. However, history has led me to have what are perhaps unduly high expectations regarding Apple and their products. So when the Apple Watch was unveiled, and it looked almost identical to the Samsung Gear, and it was dependent on being within 30-feet or so of your iPhone in order to function properly (among many other shortcomings including lack of waterproofness and poor battery life) I was left with the awareness that I'd expected "more" from Apple in terms of what their new smartwatch delivered.
Apple is known for entering a preexisting industry, and effectively turning that industry on its head, with design aesthetics and functionality that far surpass the competition in comparison. This they did not achieve when the Apple Watch was introduced this week at Apple's live event in Cupertino.
As sugary sweet reviews with glowing accolades flooded the internet, at first I wondered, is it just me, am I the only one who was left scratching their head and unimpressed with Apple's new device? I see now that I am not. As more and more reviews surface, I have been seeing similar sentiments shared across the web. Let's take a look at some of the less than rave reviews that are beginning to show up.
Samsung Gear S and Apple Watch
Right out of the gate, Samsung has released a series of ads, targeting among other thing, Apple's botched live stream of their iPhone/smartwatch event, their larger iPhones (which as we all know, Samsung has been doing for some time now) and of course, the Apple Watch. In the short video below, Samsung Samsung pokes quick fun at Apple's new watch, which unlike Samsung's new Gear S smartwatch, needs an iPhone to function properly.
If you can't see the embedded video above, click HERE.
The Samsung video is part of a whole series of mocking videos that have just been released by Samsung, which you can view here in their entirety if you wish. But Samsung is not alone in their disdain for the Apple Watch.
Endgadget's Joseph Volpe had this to say: "Apple did not save wearables, as many thought it would. Apple caved to the incredibly high bar of expectations set by the public. Apple unveiled something, at best, lukewarm. At most, it's prettier than the smartwatches that've come before, and that's likely its greatest innovation." Volpe goes on to ask rhetorically, "Will Apple Watch fail? Doubtful. There's too much of a persistent, lingering Jobsian-halo surrounding the Apple brand to let that product fall on its (watch) face. It'll get better with time; most things/people/products inevitably do. It could even make wearables slightly more palatable for the mainstream. But it's not a revolution and it's not what any of us really expected. It's lipstick on a smartwatch. It's an accessory and nothing more."
Rolling Stone's Colin St. John was less generous, saying "Nobody needs this thing. Of course nobody needs anything Apple manufactures, in a Rousseauean sense. But, many people find that computers and cell phones are helpful for modern life. The Apple Watch is superfluous. The gadget is taking aim at the health nut demographic, but, ironically, many of its functions seem to be beneficial to someone who is too lazy to pull his/her phone out. It’s unwise to bet on a flop when Apple is manning the controls, but rolling it out early next year is another misstep. Christmas is when people buy sh*t they don’t need for each other. Especially items that bottom out at $350. Missing it is huge."
Bloomberg's Businessweek compiled some of the sentiments of top international designers in an article entitled "Apple Watch: These Top Designers Aren't Impressed." In the article are quotes from many reputable members of the design community. Gadi Amit of San Francisco’s NewDealDesign (and an admitted Apple fan) was quoted as saying ”I can pretty much say this is the day Apple lost its distinct edge in design." Mark Rolston, founder of design consultancy Argodesign, says the Apple Watch "should have taken more risks with the shape, perhaps opting for a 'skyscraper' form in which the screen wraps around the wrist."
Suzy Menkes, of Vogue UK, chimed in with this perspective: "From a fashion point of view, the external aesthetic seemed neutral: neither super-stylish nor repellent. I would imagine that geeks would love it more than aesthetes."
This is just the tip of the iceberg in terms of reviews, both good and bad, for the Apple Watch. However there seems to be a wide consensus that the Apple Watch left many in the tech and fashion industry feeling underwhelmed. Personally I'm looking forward to the second generation of the Apple Watch, and apparently so are many other techies and fashionistas. Take a look at the concept image below, courtesy of Cult of Mac, this one sporting a very attractive round face. This is one of the best renderings I've seen so far of a second generation Apple Watch.
What do you think iPhone Lifers? Does the Apple Watch blow you away, or does it leave you feeling like Apple failed to live up to their own self-imposed lofty standards? Tell us your thoughts in the comment section below!