I guess you have to expect that an Apple TV set will be pricier than other TVs. Apple always does things better -- and charges more for it. Cult of Mac is reporting that market analyst Gene Munster said recently that he expects an Apple TV set to be double what you'd otherwise pay -- say $1,400 for a 40-inch TV that might otherwise cost $700. The website says that Munster is so sure an Apple TV set is coming that he's advising people to hold off if they're currently thinking of buying a TV.