Kogeto: The name is inspired by, and reminiscent of Cogito Ergo Sum, Latin for "I think, therefore I am." But the phrase that comes to mind when I tried Kogeto's DOT camera gizmo is "A picture is worth a thousand words." Indeed, the Kogeto is worth more, because it lets you create panoramic views that are really interactive videos. You can swipe your finger to pan in any direction and see the view as if a videocamera was pointed in that direction, at that time. This is accomplished through a special lens attachment that snaps right on to your iPhone 4 or iPhone 4S.