So, Amazon's new $200 tablet, the Kindle Fire, is out, and reviews are mixed, mostly saying that it's a great low-end machine but no comparison to the iPad. And consumers agree. A survey reported by AppleInsider found that of over 3,000 potential tablet buyers who participated, 65% said they were planning to buy an iPad, 22% the Amazon Kindle, and 4% the Samsung Galaxy Tab. None of the other tablets registered more than 1% in the poll.