One of the stranger experiences I had at Macworld was a guy who walked into our booth and threw his iPad on the floor. I mean, he didn't just drop it — he really threw it. And thanks to the attached iBallz, it just bounced around, no harm done. Check out the video. This accessory has a lot of other uses too, as the video shows, including as a stand. If I were letting a young child use my iPad, I absolutely would not do it unless this accessory was attached.