In a long overdue move, Apple dropped the prices on the iPod touch, particularly for the higher storage capacity versions. Now users can get the current generation of the iPod touch in a 16GB version for $199, and for just $50 more they can upgrade to 32GB and for $100 more to 64GB. That entry level 16GB model now includes a decent camera and is available in many colors. The older model can be snagged for $149 at Apple's clearance/refurbished store.
For the longest time, Apple separated these storage capacities by $100. Even with the cost of storage dropping consistently, Apple has maintained those price tiers since 2007. This price disparity is often disparaged by Android supporters, as they can usually add cheap microSD cards to boost storage. Apple is unlikely to go that route, so this pricing move makes it easier to purchase a higher capacity device from the start.
With a new iPhone expected in three months, it will be interesting to see if this pricing strategy is carried over to iPhones and iPads. As camera resolutions increase, videos and photos take more room. Retina displays are now the norm, so apps use more space for higher resolution images. A 16GB model doesn't cut it these days. I have a 32GB iPad Air and I'm constantly running out of space. More storage for less money would be very welcome.
