I don't have cable TV, so I'm always excited when Apple adds more channels to Apple TV. And those added today are the sorts of channels I might like to watch: History, A&E, and Lifetime. In all three cases, some of the content is free, and other content requires you to log in with the username and password that you use with your cable provider. My impression after checking them out is that there's a ton of free content available—more than I'd ever have time to watch. In some cases, there are only one- to four-minute clips from the various episodes, with the clips always being free. Sometimes for a particular show, some episodes are free and others require a log-in.
Lifetime has a selection of movies, and most of them appear to be free. Other shows from Lifetime include Those Who Kill, Devious Maids, Celebrity Ghost Stories, and Project Runway.
Shows available on A&E include the popular Duck Dynasty, Bates Motel, and Flipping Vegas.
The History channel has free full episodes of Vikings and History Special Presentations, but shows such as The Bible and Bonnie & Clyde are just represented by clips. In addition to viewing the listing of shows alphabetically, you can also view by topic, such as Ancient History, American Civil War, American Revolution, Exploration, and Inventions.
I'm glad to see Apple is continuing to put attention on Apple TV. There had been rumors of an announcement in March or April, but that doesn't look like it's going to happen. However, most rumors indicate Apple will be coming out with a new version of Apple TV sometime this year.