If you find yourself checking your phone every time any phone in your vicinity vibrates, it may be time to create a custom vibration pattern to set your iPhone's ringtone apart from the pack.
To do this, go Settings>Sounds>Ringtone>Vibration>Create New Vibration.
Use your fingers (or your drummer friend's fingers) to tap out a groovy rhythm on your screen and press Stop when you're finished.
Replay and record again until you've got the rhythm just right.
