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2 New iPad Air "Verse" Ads Continue Walt Whitman Theme

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Apple continues to promote the iPad Air with commercials using a narration of a verse by Walt Whitman taken from the movie Dead Poets Society. Similar to the longer 90-second commercial that Apple released earlier, these two 30-second spots again show the iPad being used in a wide variety of settings. As usual, the commercials are artfully done and fun to watch. The narration:

To quote from Whitman: [Y]ou are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.

That the powerful play goes on, and you may contribute a verse.

What will your verse be?

 

 


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