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Spotify 'For Music' TV Ad: Emotive or Odd?

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I saw an ad for Spotify the other night while I was watching the season premiere of NBC’s The Voice (So excited for this season! I don’t want to like Blake Sheldon, but I do). I thought to myself “Huh. I didn’t know Spotify was advertising on TV now!” After a little investigating, I found two more new Spotify ads on YouTube. This is a big move for the on-demand music service, and rumor has it that Spotify is planning to add video streaming to its existing music service to compete with Netflix and HBO. In light of that, the big-time marketing push makes sense. But that’s not what we’re here to talk about. Let’s dish about the ads, shall we?

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