The creator of the video, Victor Petit, was looking for a way to make his resume stand out and get an internship at a communications agency. Says Petit, “I tried to create a CV that would enable me to express myself vocally as soon as they read the paper version. The combination of a sheet of paper and a QR code felt like the best way to reach that goal.” Just in case you're wondering, he got the job.
You can see more of this work through his site: http://www.victorpetit.fr/