Back on April 1st, fellow blogger Steve Overton posted about a free news app called Zite. His link is below as it has a great video demo and link to the app store.
http://www.iphonelife.com/blog/2516/not-just-another-news-aggregator
I have been using it for a while also and I really like it. The app is easy to set up and use. After a bit, it will actually learn what you like. Steve hit the nail on the head when he said that much of it was "pleasing on the eye." I keep customizing the topics and adding more stuff.