Could it be a result of rumors that Apple is showing possible interest in purchasing Sprint?
To me, that's really the only thing that would make sense. Else, why not promote the best-selling and top quality smartphone on the market? If you didn't know, both AT&T as well as Verizon have been accused as of late, of directing people away from the iPhone, with AT&T even having been rumored to be offering extra commission for non-iPhone sales.