Apple CEO Tim Cook said in April that Apple has some remarakble new products coming out this year, and many are hoping for a full-fledged Apple TV set. A recent survey found that 21% of users of Apple products would stick with Apple at any price, so an Apple-branded TV would likely be snapped up by many. Steve Jobs had said of the original Apple TV settop box that's been available for several years that it was just a hobby for Apple.