Thanks to Apple's secrecy, when they Introduce a new gadget, case makers have to scramble to make accessories that fit it properly. The new iPad is a perfect example, yet OtterBox was able to create and ship their ruggedized iProtection case rather quickly. In fact, before the new iPad was announced, back when everyone expected it to be called the iPad 3, OtterBox was teasing the press, promising an iPad 3 case would be ready almost immediately.
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