Personally I would find the task of trying to pick out games to publish quite daunting. When you’re a developer it’s almost inevitable that you think your product is good (or you wouldn’t be making it) but as a publisher you have a whole different perspective on things. I’m rather impressed with how consistently Chillingo picks out winners. That’s not to say that every game they publish is gold because there have certainly been some I didn’t like, but the majority have proven to be quite fun. As you’ve probably guessed by now, Diggin’ Dogs fits into that latter category. The concepts are tried and true, but the movement mechanic is unique and the lack of a time limit actually gives you the chance to do something that many platformers don’t, which is the opportunity to explore.