Apple does a lot of things right, but an integrated lanyard clip might have helped to prevent dropped (and broken) phones. Then again, AppleCare revenue might be an incentive not to. Enter EK Ekcessories who have been making rugged retention accessories for outdoor, recreation and security since 1985 in Utah. They are addressing the iOS market with a line of rugged leashes that use a 30pin dock connector to attach to the iPhone, iPod touch or even an iPad!
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